Affiliate Marketing vs. Influencer Marketing: reasons to take advantage of both
Influencer marketing exploded in 2019 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions.
Influencer marketing refers to the process of identifying key individuals who have a strong online presence and leveraging them to “influence” their followers or subscribers to purchase a product or service. Influencers can be bloggers, journalists, authors, consultants, analysts, etc. The most valuable influencers typically have:
👉🏼 A strong online presence with influence over potential customers
👉🏼 A significant website audience reach and/or social media footprint
👉🏼 The ability to convey strong brand affinity
👉🏼 Built credibility and trust with their audience and are perceived to be an expert on a subject matter.
Here is why you should choose affiliate marketing more than any other thing-
– Earn more with different models (CPA, CPV, CPS, CPI, CPC, CPM)
– In house tracking platform
– Possibility of high conversion rate
– Ad block protector
– Link shorten
– Lost order and sub ID tracking tools
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