TikTok: A Guide for Marketers

TikTok’s growth is fascinating on many levels. For starters, it’s the first major social media network that started in China and then spread to the U.S. and the rest of the world. This expansion was expedited when they acquired Musical.ly at the end of 2017. There are plenty of reasons not to join TikTok right now; however, if your brand fits many of the following criteria, you may want to consider joining sooner rather than later:

🏹 Most of your target customers are younger than 35. While the app is starting to age up, the majority of users are Gen Zers and younger Millennials.

🏹 Your products are visually appealing and demonstrative.

🏹 You’re a musician or artist.

🏹 Your brand is trendy with a casual, fun, and “cool kid” vibe.

🏹 You have the resources (staff, budget, etc.) to be able to add another channel to your mix.

How to Get Started

#1: Install TikTok On Your Mobile Device

#2: Create Your First TikTok Video

#3: Explore These TikTok Use Cases for Inspiration

➡️ Bakeries

➡️ Colleges and Universities

➡️ Lawyers

➡️ eCommerce Shops

➡️ Musicians

➡️ Law Enforcement Agencies

➡️ Newspapers

🔚 Conclusion

Should your brand be on TikTok? As the fastest-growing social media network, this is a valid question that more businesses should be asking. Above are just a few examples of how some early adopter brands are using TikTok.

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